Sunday, July 22, 2012

Osiris ?This Never Gets Old? Commercial

Movies with surprise endings are the best!� They make me feel smart so that the next time I give it a go, I already have a hunch of what is going to happen.� Osiris does this with their latest advertisement, “This Never Gets Old” featuring a few key Osiris cameos.� Enjoy! Conceptualized by Osiris, produced by Futuristic Films and directed by Nicholaus Goossen, who also directed the successful “We Are Osiris” campaign that won a Telly award. This Never Gets Old takes the viewer on a Point Of View (POV) journey that epitomizes youth culture. It’s a morning to midnight adventure featuring a dog, skateboarding, bro downs, music, art, girls and back home to a surprise ending. Featuring a exclusive beat produced by DJ Troublemaker. “In conceptualizing the POV concept the goal was to create a commercial that in 30/60 seconds captures all facets of youth lifestyle through action sports, art and music with subtle cameos of Osiris riders, but then tricks the mind and influences viewers to share and push it viral,” said Brian Reid, Osiris Co-Founder/CCO. “Working with Goossen and Futuristic Films for our second big campaign was a fun challenge and our most creative commercial to date.” [...]

Source: http://www.lat34.com/2012/07/18/osiris-this-never-gets-old-commercial/

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